CSR
/ Sunday, 20 January 2013
Serta® supports Bike to Work activities in CFD Sudirman
Throughout 2013, Serta&® had been supporting Bike to Work (B2W) campaign activities at Car Free Day events along the Sudirman-Thamrin road.
Serta&® and B2W have identical vision and mission, which would like to encourage people of the nation especially those in Jakarta, to ride bikes to work for the sake of their own health. Serta&® and B2W would love to influence people to exercise and help reducing pollution from the use of motor vehicles, and cycling to work is the most ideal way to get started with this campaign.
Enthusiastic bike users are very large in Indonesia, proven by the number of cyclists who started cycling to the office. The support from government and office managers is desirably needed in order to support this B2W campaign.
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