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  • / Monday, 3 July 2017

Florence® Latest Collection, Modern Living Series™, for Indonesian Families


In early July 2017, Florence® launched its newest collection, the Modern Living Series™.

In order to introduce the newest mattress series, Florence® conducted a roadshow to all stores and held a dinner with dealers and partners from PT Duta Abadi Primantara (DAP). The roadshow itself is held in 10 major cities in Indonesia: Jakarta, Surabaya, Semarang, Bali, Bandung, Makassar, Palembang, Medan, Samarinda and Manado from July to November 2017. Choky Sitohang as Brand Ambassador Florence® participated in this roadshow to introduce the latest collection of Modern Living Series™.

Through this roadshow event DAP hopes Florence® remains the choice of Indonesian community as the right and best mattress for all Indonesian families.