The big annual exhibition, called Pekan Raya Jakarta as known as Jakarta Fair, in welcoming the anniversary of the City of Jakarta remains the biggest event of the year for the people of Jakarta.

Jakarta Fair, which since 1992 has always taken place in Kemayoran, is a prestigious exhibition event eagerly awaited by millions of the residents of the Indonesia’s capital city. The exhibition often last for a whole month and presents a very large variety of retail products with interesting prices and promos.

This year, the time frame given by the government is even longer than usual; approximately 6 weeks from May 23 to July 1, 2018. Coincides with the celebration of Eid al-Fitr, the promos are even very varied. This year, PT DAP as a license holder and producer of the no. 1 mattress in Indonesia participated with 4 brands all at once. Serta^® issues many promos through various luxury gifts such as bed sets and bed linens, Florence^® brings Choky Sitohang and family as the successful brand ambassador. King Koil^®, which has just celebrated its 120th anniversary, has been the main theme of the booth concept on this great event. Finally, Tempur® as a selective premium brand, also participated and received very good attention by many Jakarta Fair consumers.

Hopefully this success will continue to survive in the coming years.