In order to introduce the latest Serta® iPedic Series products from city to city, on February 23, 2017, PT DAP held an intimate dinner with selected dealers and partners at Sheraton Hotel Bandung. The event was also attended by several DAP officials such as,
• Vice President Director: Anthony Setiawan
• Marketing Director: Aria Hermawan
• General Manager: Robert Tantama
• Brand Manager: Mukti Argo

The event was also represented by Mr. Narsiskus Teddy and Mrs. Endang Krisyandi as Brand Manager and Sales Manager from DAP Bandung branch. The event started at 18:00 and continued until 22:00. After gathering and chatting in the new product display room, the event opened with eating dinner together, which was followed by a product presentation and opening ceremony for Serta's new product.

The Serta® iPedic Series' launching is certainly well received by many guests, and truly a success.