Duta Abadi Primantara (DAP) through Serta is proud to announce a strategic collaboration with Serta Japan, known for its world-class quality, innovation, and technology. This collaboration was formed due to a shared vision and mission to maintain and develop product quality amid increasingly competitive international market competition.

The official launch of the Serta Japan Exclusive Collection took place at Senayan City on October 7. Inspired by the Japanese philosophy of “Zen Living,” which focuses on tranquility and harmony with nature, the event carried the theme “The Art of Refined Sleep.” Through premium mattresses featuring Japanese technology, Serta Indonesia aims to achieve harmony between tradition and innovation to provide maximum comfort for its users. The event was attended by the Principle of Serta Japan, press, and DAP partners.

This collection of high-quality premium mattresses from Serta Japan, imported directly to Indonesia, consists of the Grand Sirius for the top type, equipped with Mega Euro Top with a medium soft comfort level and is the only dark-colored mattress in this collection, the Premium Suite with Euro Top for a medium firm comfort level, and Natural Breeze for the entry level, equipped with a pillow top with a medium comfort level.

All models in the latest Serta® Japan Exclusive Collection are equipped with Serta® Fireblocker, a fire-retardant layer designed to prevent fire from spreading into the mattress, 11-Zone Pocket Spring for optimal spinal alignment, Breathable Point System to improve air circulation in the mattress, preventing the growth of mold, bacteria, and dust mites, and Cooling Technology to regulate the mattress surface temperature, keeping it cool and comfortable.

The Serta Japan Exclusive Collection mattress product will be available in the Indonesian market starting October 7, with premium prices and quality. The Serta Japan Exclusive Collection will be distributed at 12 Sleep & Co. boutiques, including IDD PIK 2, Senayan City, Mall Taman Anggrek, Kota Kasablanka, Emporium, Plaza Mebel, Mall Artha Gading, Tunjungan Plaza, Pakuwon Mall, Galaxy Mall, Mall Bali Galleria, Nipah Makassar, and modern channels such as Metro, Sogo, and Seibu.