/ Monday, 31 May 2021
Serta® Alpine and Andes Receive “First in Indonesia” Award
Serta®, through the latest collection of Perfect Sleeper® won an award from Infobrand.id and Tras & Co Indonesia as "The First Mattress with Cool Fiber & Anti-Virus (Viro Safe) Technology in Indonesia".
The Viro Safe technology in the Serta Perfect Sleeper® collection is able to reduce the activity of bacteria and viruses up to 99%, including the SARS-COV-2 virus that causes Covid-19. This innovation has gone through clinical trials and has been proven to be very effective in reducing bacterial and viral activity on Serta® mattresses. Cool Fiber technology is the latest cooling technology in the Serta® products that uses special thread to provide a cooling effect and a more comfortable sleep. This award was broadcasted virtually and represented by Mrs. Rena Lesmana as Brand Manager of Serta® on May 31, 2021. Through this award, Serta® will continue to innovate by presenting the best and latest technology that suits the market’s needs in Indonesia. The existence of this award also cannot be separated from the good cooperation and coordination of all the teams in DAP.