CSR is our way to integrate social concern into company values in a transparent and accountable manner.

Increasing the Intelligence of the Nation's Children Through the Bagimu Negeriku Foundation in Semarang

Thursday, 19 September 2013


Duta Abadi Primantara (DAP), the licensee of King Koil®, Serta®, Florence®, and Tempur®, conducts CSR activities that focus on education for less fortunate children in Indonesia.

Together with the Bagimu Negeriku Foundation Semarang, DAP donated 170 mattresses to the dormitory of Bagimu Negeriku. The foundation manages a vocational high school in Semarang, SMK Bagimu Negeriku, which helps the less fortunate children to get a better education. This vocational school accommodates students from all over Indonesia, where they get special education that is more active, innovative, creative and effective. Surrounded by a good environment for learning, this foundation aims to create great human beings who are intelligent, have work skills, entrepreneurship, and ready to work.

With the same vision and mission, DAP supported this program by providing better facilities so that all students would feel comfortable sleeping every night. Therefore, they would be able to wake up in the morning in fresh and good condition, to have the spirit to do the best in their activities and daily life.

Only a life lived for others is a life worthwhile.Albert Einstein